Product Lead
Laundry360 is a SaaS POS and back office platform for small to mid-sized laundromats. It standardises intake, tagging, routing, and payments with an offline-first queue that keeps counters running even with unstable Wi-Fi.
The system is designed for the UAE market with Arabic and English receipts, VAT compliant invoicing, cash or card on delivery, and zone-based pricing for distant areas. I focused on simplifying decision points for staff, adding guardrails to reduce mistakes, and giving owners a clear operational and financial picture in under one minute.
My responsibility covered discovery, prioritisation, feature definition, acceptance criteria, KPI tracking, and cross-team coordination with engineering and delivery partners.
Before Laundry360, laundromats operated without a reliable system of record. Intake was handwritten. Prices changed daily without controls. Staff turnover was high and training was inconsistent. Items went missing because there was no traceability. Owners managed expenses on paper and spent hours reconciling inaccuracies at month end.
Operationally, there were three major issues:
These problems were not caused by technology gaps alone. They were caused by the lack of predictable workflows, controls, and visibility. My challenge as a PM was to streamline decisions for staff, enforce consistent pricing logic, and deliver accurate financial visibility for owners.
Through shadowing staff and analysing failed orders, two patterns emerged:
User interviews also revealed that staff wanted a screen that told them exactly what to do next, owners wanted fast visibility into revenue and workload, and drivers needed hand-off flows that worked offline.
Every release had measurable KPIs tied to throughput, order accuracy, or revenue.
Owners reported fewer escalations, clearer expense tracking, and smoother staff handovers across all 22 live sites.
This project strengthened my ability to run discovery, define KPIs, and manage end to end delivery in operational environments. The biggest learning was that improving the first 60 seconds of intake created more value than adding new features.
Choosing Android tablets kept hardware costs low and made rollout viable. Designing for unstable networks forced us to approach sync and payment safety differently, which made the product more resilient long term.