A | Product Guy

Product Lead – UX roots, product mindset – across SaaS, Healthcare, E-commerce

Work

Selected case studies showcasing Product Management and UX expertise.

Laundry360

IoT & Operations

2023 - 2024

Revolutionized the laundry industry with an IoT-powered smart laundry management system that optimizes operations and enhances customer experience.

IoTMobile AppHardware IntegrationB2B
60% increase in monthly revenue
45% reduction in operational costs

MediLims

Healthcare Technology

2022 - 2023

Led the development of a comprehensive laboratory information management system that streamlined operations and improved patient care.

Product StrategyUser ResearchHealthcareB2B SaaS
40% reduction in processing time
99.2% data accuracy rate

American Tire Distributors

E-commerce & Retail

2021 - 2022

Transformed the e-commerce experience for America's largest tire distributor, improving conversion rates and customer satisfaction through data-driven design.

E-commerceUX DesignStakeholder ManagementRequirements GatheringData AnalyticsB2B
Increased conversion rate
less customer support calls

STC Saudi Telecom

Telecommunications

2020 - 2021

UX Product Consultant deployed to STC through a design consultancy, working on mobile services and customer experience improvements.

TelecommunicationsMobile ServicesCustomer ExperienceB2CUser ResearchStakeholder ManagementAccessibility
Improved mobile service delivery
Enhanced customer satisfaction

Pearson

Education Technology

2019 - 2020

Led the reconstruction of a core educator platform for general qualifications and vocational awards, migrating from Flash to HTML5 and redesigning key workflows to reduce support calls and improve educator satisfaction.

UX DesignProduct StrategyHTML5 MigrationEdTechUser ResearchStakeholder Management
35% increase in engagement
NPS improved from -12 to +41